Israel hits Hamas government buildings, reservists mobilized

GAZA/JERUSALEM (Reuters) - Israeli aircraft bombed Hamas government buildings in Gaza on Saturday, including the prime minister's office, after Israel's cabinet authorized the mobilization of up to 75,000 reservists, preparing for a possible ground invasion.

Palestinian militants in Gaza kept up their cross-border rocket salvoes. One rocket hit an apartment building in the Israeli Mediterranean port city of Ashdod, ripping into several balconies, and police said five people were injured.

Hamas, the Palestinian Islamist group that runs the Gaza Strip, said Israeli missiles wrecked the office building of Prime Minister Ismail Haniyeh - where he had met on Friday with the Egyptian prime minister - and struck a police headquarters.

With Israeli tanks and artillery positioned along the Gaza border and no end in sight to hostilities now in their fourth day, Tunisia's foreign minister travelled to the enclave in a show of Arab solidarity.

Officials in Gaza said 41 Palestinians, nearly half of them civilians including eight children and a pregnant woman, had been killed since Israel began its air strikes. Three Israeli civilians were killed by a rocket on Thursday.

In Cairo, a presidential source said Egypt's leader, Mohamed Mursi, would hold four-way talks with the Qatari emir, the prime minister of Turkey and Hamas chief Khaled Meshaal in the Egyptian capital on Saturday to discuss the Gaza crisis.

Egypt has been working to reinstate calm between Israel and Hamas after an informal ceasefire brokered by Cairo broke down over the past weeks. Meshaal, who lives in exile, has already held a round of talks with Egyptian security officials.

Israel started its massive air campaign on Wednesday with the declared aim of deterring Hamas from launching rockets that have plagued its southern communities for years.

The operation has drawn Western support for what U.S. and European leaders have called Israel's right to self-defense, along with appeals to both sides to avoid civilian casualties.

Hamas, shunned by the West over its refusal to recognize Israel, says its cross-border attacks have come in response to Israeli strikes against Palestinian fighters in Gaza.

"We have not limited ourselves in means or in time," Israeli Foreign Minister Avigdor Lieberman said on Israel's Channel One television. "We hope that it will end as soon as possible, but that will be only after all the objectives have been achieved."

Hamas says it is committed to continued confrontation with Israel and is eager not to seem any less resolute than smaller, more radical groups that have emerged in Gaza in recent years.

The Islamist movement has ruled Gaza since 2007. Israel pulled settlers out of Gaza in 2005 but has maintains a blockade of the tiny, densely populated coastal territory.

RESERVE TROOP QUOTA DOUBLED

At a late night session on Friday, Israel's cabinet decided to more than double the current reserve troop quota set for the Gaza offensive to 75,000, political sources said.

The move did not necessarily mean all would be called up or that an invasion would follow. Tanks and self-propelled guns were seen near the sandy border zone on Saturday, and around 16,000 reservists have already been called to active duty.

U.N. Secretary-General Ban Ki-moon is expected to visit Israel and Egypt next week to push for an end to the fighting in Gaza, U.N. diplomats said on Friday.

Israel rushed an "Iron Dome" missile interceptor battery to the Tel Aviv area on Saturday after the city, its commercial centre, came under rocket fire from Gaza on Friday for the second straight day.

The Tel Aviv beachfront was bustling on a sunny weekend day.

In Jerusalem, targeted by a Palestinian rocket on Friday for the first time in four decades, there was little outward sign on the Jewish Sabbath that the attack had any impact on the usually placid pace of life in the holy city.

Some Gaza families abandoned their homes - some of them damaged and others situated near potential Israeli targets - and packed into the houses of friends and relatives.

GAZA TARGETS

The Israeli army said it had zeroed in on a number of government buildings during the night, including Haniyeh's office, the Hamas Interior Ministry and a police compound.

Taher al-Nono, a spokesman for the Hamas government, held a news conference near the rubble of the prime minister's office and pledged: "We will declare victory from here."

A three-storey house belonging to Hamas official Abu Hassan Salah was also hit and totally destroyed early on Saturday. Rescuers said at least 30 people were pulled from the rubble.

In Washington, U.S. President Barack Obama commended Egypt's efforts to help defuse the Gaza violence in a call to Mursi on Friday, the White House said in a statement, and underscored his hope of restoring stability there.

On Friday, Egyptian Prime Minister Hisham Kandil paid a high-profile visit to Gaza, denouncing what he called Israeli aggression and saying Cairo was prepared to mediate a truce.

Egypt's Islamist government is allied with Hamas but Cairo is also party to a 1979 peace treaty with Israel.

In a call to Netanyahu, Obama discussed options for "de-escalating" the situation, the White House said, adding that the president "reiterated U.S. support for Israel's right to defend itself, and expressed regret over the loss of Israeli and Palestinian civilian lives".

The Gaza conflagration has stirred the pot of a Middle East already boiling from two years of Arab revolution and a civil war in Syria that threatens to spread beyond its borders.

Hamas fighters are no match for the Israeli military. The last Gaza war, involving a three-week long Israeli air blitz and ground invasion over the New Year period of 2008-09, killed over 1,400 Palestinians, mostly civilians. Thirteen Israelis died.

While Hamas rejects the Jewish state's existence, Palestinian President Mahmoud Abbas, who rules in areas of the nearby West Bank not occupied by Israelis, does recognize Israel but peace talks between the two sides have been frozen since 2010.

(Additional reporting by Maayan Lubell, Jeffrey Heller and Ori Lewis in Jerusalem and Louis Charbonneau at the United Nations; Writing by Jeffrey Heller; Editing by Mark Heinrich)

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Exclusive: Facebook offering e-retailers sales tracking tool

SAN FRANCISCO (Reuters) – Facebook Inc wants more credit for making online cash registers ring.

Facebook will begin rolling out on Friday a new tool which will allow online retailers to track purchases by members of the social network who have viewed their ads.

The tool is the latest of the new advertising features Facebook is offering to convince marketers that steering advertising dollars to the company will deliver a payoff.

Facebook, with roughly 1 billion users, has faced a tough reception on Wall Street amid concerns about its slowing revenue growth.

“Measuring ad effectiveness and outcomes is absolutely crucial to all types of businesses and marketers,” said David Baser, a product manager for Facebook’s ads business who said the “conversion measurement” tool has been a top customer request for a long time.

The sales information that advertisers receive is anonymous, said Baser. “You would see the number of people who bought shoes,” he said, using the example of an online shoe retailer. But marketers would not be able to get information that could identify the people, he added.

The conversion tool is specifically designed for so-called direct response marketers, such as online retailers and travel websites that advertise with the goal of drumming up immediate sales rather than for longer-term brand-building.

Such advertisers have long flocked to Google Inc’s Web search engine, which can deliver ads to consumers at the exact moment they’re looking for information on a particular product.

But some analysts say there is room for Facebook to make inroads if it can demonstrate results.

“The path to purchase” is not as direct on Facebook as it is on Google’s search engine, said Debra Aho Williamson, an analyst with research firm eMarketer. But she said that providing information about customer sales conversion should help Facebook make a stronger case to online retailers.

“It lets marketers track the impact of a Facebook ad hours or days or even a week beyond when someone might have viewed the ad,” said Williamson. “That allows marketers to understand the impact of the Facebook ad on the ultimate purchase.”

Marketers will also have the option to aim their ads at segments of Facebook’s audience with similar attributes to consumers that have responded well to a particular ad in the past, Baser said.

Online retailer Fab.com, which has tested Facebook’s new service, was able to reduce its cost per new customer acquisition by 39 percent when it served ads to consumers deemed most likely to convert, Facebook said. Facebook defines a conversion as anything from a completed sale, to a consumer taking another desired action on a website, such as registering for a newsletter.

NEW OPPORTUNITIES

Shares of Facebook, which were priced at $ 38 a share in its May initial public offering, closed Thursday’s regular session at $ 22.17.

In recent months, Facebook has introduced a variety of new advertising capabilities and moved to broaden its appeal to various groups of advertisers.

Chief Operating Officer Sheryl Sandberg said in October that Facebook saw multi-billion revenue opportunities in each of four groups of advertisers: brand marketers, local businesses, app developers and direct response marketers.

Facebook does not disclose how much of its ad revenue, which totaled $ 1.09 billion in the third quarter, comes from each type of advertiser. Pivotal Research Group analyst Brian Wieser estimates that brand marketers and local businesses account for the bulk of Facebook’s current advertising revenue.

Earlier this year, Facebook introduced a similar conversion measurement service for big brand advertisers, such as auto manufacturers, partnering with data mining firm Datalogix to help connect the dots between consumer spending at brick-and-mortar and Facebook ads.

And Facebook has rolled out new marketing tools for local businesses such as restaurants and coffee shops, including a revamped online coupon service and simplified advertising capabilities known as promoted posts.

The new conversion measurement tool is launching in testing mode, but will be fully available by the end of the month, Facebook said.

(Reporting By Alexei Oreskovic; editing by Carol Bishopric)

Tech News Headlines – Yahoo! News

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Jennifer Aniston & Justin Theroux Honor Ben Stiller with Funny Tribute

11/16/2012 at 11:20 AM EST

From left: Christine Taylor, Jennifer Aniston, Justin Theroux and Ben Stiller

Jeff Vespa/WireImage

What are friends for, if not to help pay tribute with some good-natured ribbing?

Which is what Jennifer Aniston and her fiancé Justin Theroux did Thursday night, when the 26th American Cinematheque honored her Along Comes Polly costar Ben Stiller at a Beverly Hilton gala that also featured Will Ferrell and Jack Black on stage, and, in video clips, Tom Cruise, Judd Apatow, William Shatner, Conan O'Brien, Ben's parents Jerry Stiller and Anne Meara, sister Amy Stiller, and that showbiz newcomer, former President Bill Clinton.

On stage, Theroux – a longtime friend and writing collaborator of Stiller's – introduced a laugh-out-loud video that starred Cruise, Owen Wilson, Robert Downey Jr., Al Pacino and Noah Baumbach – as well as Aniston, who made an onscreen cameo.

In the video, Theroux chases Aniston, seeking out an interview, though she demurs, saying she'll be at the tribute in person. Just then, when she turns to face the camera, the frame freezes, and her name appears on screen.

When she was live on stage herself, Aniston introduced her own video, featuring romantic comedy scenes starring Stiller – who watched like a good sport with wife Christine Taylor.

• Reporting by SCOTT HUVER

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EU drug regulator OKs Novartis' meningitis B shot

LONDON (AP) — Europe's top drug regulator has recommended approval for the first vaccine against meningitis B, made by Novartis AG.

There are five types of bacterial meningitis. While vaccines exist to protect against the other four, none has previously been licensed for type B meningitis. In Europe, type B is the most common, causing 3,000 to 5,000 cases every year.

Meningitis mainly affects infants and children. It kills about 8 percent of patients and leaves others with lifelong consequences such as brain damage.

In a statement on Friday, Andrin Oswald of Novartis said he is "proud of the major advance" the company has made in developing its vaccine Bexsero. It is aimed at children over two months of age, and Novartis is hoping countries will include the shot among the routine ones for childhood diseases such as measles.

Novartis said the immunization has had side effects such as fever and redness at the injection site.

Recommendations from the European Medicines Agency are usually adopted by the European Commission. Novartis also is seeking to test the vaccine in the U.S.

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Wall Street slips as "fiscal cliff" bargaining begins

NEW YORK (Reuters) - Stocks fell moderately on Friday in an atmosphere of caution as President Barack Obama and congressional leaders began bargaining on a deal to avoid major tax hikes and spending cuts.

The looming "fiscal cliff" has become the market's main focus since Obama's re-election on November 6, sending stocks lower on fears it could knock the economy into recession next year.

The S&P 500 was on track to decline for a fourth day.

"Today is the most important day of the week, as finally the president will have a coffee talk with both Republican and Democratic leaders. While both sides are now using the 'balance' word, the rhetoric seems to have only been on the tax side, which solves little or nothing on the spending side," said Peter Boockvar, managing director at Miller Tabak & Co in New York.

If investors like what they hear after the meeting, "the market is very oversold, sentiment is negative and is thus set up for a short-term bounce," he said.

Futures had indicated a higher open after the Wall Street Journal reported White House officials were in discussions that could indicate increased flexibility in negotiations with Republicans. Still, caution remains and the S&P 500 is on track to end the week at least 2 percent lower.

Citing sources familiar with the matter, the Journal said officials were in advanced, internal talks to replace spending cuts set to begin in January with a separate package of spending cuts and tax increases. The White House had no comment on the report.

Democrats and Republicans have recently appeared to dig in their heels into opposing positions, echoing last year's political impasse over raising the U.S. debt ceiling.

The S&P is down 4.3 percent over the past two weeks, with such sectors as financials <.gspf> and materials <.gspm> among the hardest hit.

Energy shares have been stronger as crude oil advanced. A flare-up in violence in the Middle East lifted oil prices on concerns about a possible supply disruption. Brent crude is up 3 percent over the past two weeks.

The Dow Jones industrial average <.dji> was down 27.03 points, or 0.22 percent, at 12,515.35. The Standard & Poor's 500 Index <.spx> was down 5.11 points, or 0.38 percent, at 1,348.22. The Nasdaq Composite Index <.ixic> was down 9.66 points, or 0.34 percent, at 2,827.28.

The S&P and the Dow are currently down about 2.3 percent for the week while the Nasdaq is down about 2.7 percent.

Dell Inc's stock slumped 8.1 percent to $8.80 and was the biggest percentage decliner on the S&P 500 a day after reporting a steep drop in its quarterly profit.

Shares of Penn National Gaming Inc jumped 30 percent to $48.65 after the owner of gaming and pari-mutuel properties said late Thursday it will split its business into two separate publicly traded companies - a gaming focused real estate investment trust and a gaming operator.

Sears Holdings Corp late Thursday reported a quarterly loss that was narrower than expected, but same-store sales fell on weak demand for electronics, sending shares down 14.8 percent to $49.80.

J.M. Smucker Co reported a rise in second-quarter earnings, helped by a drop in commodity costs, but the stock fell 3.4 percent to $82.45.

(Editing by Kenneth Barry)

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Jerusalem and Tel Aviv under rocket fire, Netanyahu warns Gaza

GAZA (Reuters) - Palestinian militants nearly hit Jerusalem with a rocket for the first time in decades on Friday and fired at Tel Aviv for a second day, in a stinging challenge to Israel's Gaza offensive after an Egyptian bid to broker a truce.

The attacks came just hours after Egypt's prime minister, denouncing what he described as Israeli aggression, visited the Gaza Strip and said Cairo was prepared to mediate.

Israel began bombing Gaza on Wednesday with an attack that killed the Hamas military chief. It says its campaign is in response to Hamas missiles fired on its territory. Hamas stepped up rocket attacks in response.

Israeli police said a rocket fired from Gaza landed in the Jerusalem area, outside the city, on Friday.

It was the first Palestinian rocket since 1970 to reach the vicinity of the holy city, which Israel claims as its capital, and was likely to spur an escalation in its three-day old air war against militants in Hamas-run Gaza.

Rockets nearly hit Tel Aviv on Thursday for the first time since Saddam Hussein's Iraq fired them during the 1991 Gulf War. An air raid siren rang out on Friday when the commercial centre was targeted again. Motorists crouched next to cars, many with their hands protecting their heads, while pedestrians scurried for cover in building stairwells.

The Jerusalem and Tel Aviv strikes have so far caused no casualties or damage, but could be political poison for Prime Minister Benjamin Netanyahu, favored to win re-election in January on the strength of his ability to guarantee security.

"The Israel Defence Forces will continue to hit Hamas hard and are prepared to broaden the action inside Gaza," Netanyahu, signaling a possible ground campaign, said hours earlier.

A Hamas source said the Israeli air force launched an attack on the house of Hamas's commander for southern Gaza which resulted in the death of two civilians, one a child.

Officials in Gaza said 22 Palestinians had been killed in the enclave since Israel began the air offensive with the declared aim of stemming surges of rocket strikes that have disrupted life in southern Israeli towns.

The Palestinian dead include eight militants and 14 civilians, among them seven children and a pregnant woman. Three Israelis were killed by a rocket on Thursday.

A solidarity visit to Gaza by Egyptian Prime Minister Hisham Kandil, whose Islamist government is allied with Hamas but also party to a 1979 peace treaty with Israel, had appeared to open a tiny window to emergency peace diplomacy.

Kandil said: "Egypt will spare no effort ... to stop the aggression and to achieve a truce."

But a three-hour truce that Israel declared for the duration of Kandil's visit never took hold. Israel said more than 35 rockets launched from the Gaza Strip hit its territory and 86 were intercepted by the Iron Dome anti-missile system.

Israel denied Palestinian assertions that its aircraft struck while Kandil was in the enclave.

TEL AVIV ROCKET

Israel Radio's military affairs correspondent said the army's Homefront Command had told municipal officials to make civil defense preparations for the possibility that fighting could drag on for seven weeks. An Israeli military spokeswoman declined to comment on the report.

The Gaza conflagration has stoked the flames of a Middle East already ablaze with two years of Arab revolution and a civil war in Syria that threatens to leap across borders.

It is the biggest test yet for Egypt's new President Mohamed Mursi, a veteran Islamist politician from the Muslim Brotherhood who was elected this year after last year's protests ousted military autocrat Hosni Mubarak.

Egypt's Muslim Brotherhood are spiritual mentors of Hamas, yet Mursi has also pledged to respect Cairo's 1979 peace treaty with Israel, seen in the West as the cornerstone of regional security. Egypt and Israel both receive billions of dollars in U.S. military aid to underwrite their treaty.

Mursi has vocally denounced the Israeli military action while promoting Egypt as a mediator, a mission that his prime minister's visit was intended to further.

A Palestinian official close to Egypt's mediators told Reuters Kandil's visit "was the beginning of a process to explore the possibility of reaching a truce. It is early to speak of any details or of how things will evolve".

Meanwhile, Israel has begun drafting 16,000 reserve troops, a possible precursor to invasion. Tanks and self-propelled guns were seen near the border area of Friday.

Hamas fighters are no match for the Israeli military. The last Gaza war, involving a three-week long Israeli air blitz and ground invasion over the New Year period of 2008-2009, killed more than 1,400 Palestinians, mostly civilians. Thirteen Israelis also died.

Tunisia's foreign minister was due to visit Gaza on Saturday "to provide all political support for Gaza" the spokesman for the Tunisian president, Moncef Marzouki, said in a statement.

The United States asked countries that have contact with Hamas to urge the Islamist movement to stop its rocket attacks.

Hamas refuses to recognize Israel's right to exist. By contrast, Palestinian President Mahmoud Abbas, who rules in the nearby West Bank, does recognize Israel, but peace talks between the two sides have been frozen since 2010.

Abbas's supporters say they will push ahead with a plan to have Palestine declared an "observer state" rather than a mere "entity" at the United Nations later this month.

(Additional reporting by Ori Lewis, Ari Rabinovitch, Jeffrey Heller and Crispian Balmer in Jerusalem; Writing by Jeffrey Heller and Douglas Hamilton; Editing by Peter Graff)

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In UK, Twitter, Facebook rants land some in jail

LONDON (AP) — One teenager made offensive comments about a murdered child on Twitter. Another young man wrote on Facebook that British soldiers should “go to hell.” A third posted a picture of a burning paper poppy, symbol of remembrance of war dead.

All were arrested, two convicted, and one jailed — and they’re not the only ones. In Britain, hundreds of people are prosecuted each year for posts, tweets, texts and emails deemed menacing, indecent, offensive or obscene, and the number is growing as our online lives expand.

Lawyers say the mounting tally shows the problems of a legal system trying to regulate 21st century communications with 20th century laws. Civil libertarians say it is a threat to free speech in an age when the Internet gives everyone the power to be heard around the world.

“Fifty years ago someone would have made a really offensive comment in a public space and it would have been heard by relatively few people,” said Mike Harris of free-speech group Index on Censorship. “Now someone posts a picture of a burning poppy on Facebook and potentially hundreds of thousands of people can see it.

“People take it upon themselves to report this offensive material to police, and suddenly you’ve got the criminalization of offensive speech.”

Figures obtained by The Associated Press through a freedom of information request show a steadily rising tally of prosecutions in Britain for electronic communications — phone calls, emails and social media posts — that are “grossly offensive or of an indecent, obscene or menacing character — from 1,263 in 2009 to 1,843 in 2011. The number of convictions grew from 873 in 2009 to 1,286 last year.

Behind the figures are people — mostly young, many teenagers — who find that a glib online remark can have life-altering consequences.

No one knows this better than Paul Chambers, who in January 2010, worried that snow would stop him catching a flight to visit his girlfriend, tweeted: “Crap! Robin Hood airport is closed. You’ve got a week and a bit to get your (expletive) together otherwise I’m blowing the airport sky high.”

A week later, anti-terrorist police showed up at the office where he worked as a financial supervisor.

Chambers was arrested, questioned for eight hours, charged, tried, convicted and fined. He lost his job, amassed thousands of pounds (dollars) in legal costs and was, he says, “essentially unemployable” because of his criminal record.

But Chambers, now 28, was lucky. His case garnered attention online, generating its own hashtag — (hash)twitterjoketrial — and bringing high-profile Twitter users, including actor and comedian Stephen Fry, to his defense.

In July, two and half years after Chambers’ arrest, the High Court overturned his conviction. Justice Igor Judge said in his judgment that the law should not prevent “satirical or iconoclastic or rude comment, the expression of unpopular or unfashionable opinion about serious or trivial matters, banter or humor, even if distasteful to some or painful to those subjected to it.”

But the cases are coming thick and fast. Last month, 19-year-old Matthew Woods was sentenced to 12 weeks in jail for making offensive tweets about a missing 5-year-old girl, April Jones.

The same month Azhar Ahmed, 20, was sentenced to 240 hours of community service for writing on Facebook that soldiers “should die and go to hell” after six British troops were killed in Afghanistan. Ahmed had quickly deleted the post, which he said was written in anger, but was convicted anyway.

On Sunday — Remembrance Day — a 19-year-old man was arrested in southern England after police received a complaint about a photo on Facebook showing the burning of a paper poppy. He was held for 24 hours before being released on bail and could face charges.

For civil libertarians, this was the most painfully ironic arrest of all. Poppies are traditionally worn to commemorate the sacrifice of those who died for Britain and its freedoms.

“What was the point of winning either World War if, in 2012, someone can be casually arrested by Kent Police for burning a poppy?” tweeted David Allen Green, a lawyer with London firm Preiskel who worked on the Paul Chambers case.

Critics of the existing laws say they are both inadequate and inconsistent.

Many of the charges come under a section of the 2003 Electronic Communications Act, an update of a 1930s statute intended to protect telephone operators from harassment. The law was drafted before Facebook and Twitter were born, and some lawyers say is not suited to policing social media, where users often have little control over who reads their words.

It and related laws were intended to deal with hate mail or menacing phone calls to individuals, but they are being used to prosecute in cases where there seems to be no individual victim — and often no direct threat.

And the Internet is so vast that policing it — even if desirable — is a hit-and-miss affair. For every offensive remark that draws attention, hundreds are ignored. Conversely, comments that people thought were made only to their Facebook friends or Twitter followers can flash around the world.

While the U.S. Supreme Court has ruled that First Amendment protections of freedom of speech apply to the Internet, restrictions on online expression in other Western democracies vary widely.

In Germany, where it is an offense to deny the Holocaust, a neo-Nazi group has had its Twitter account blocked. Twitter has said it also could agree to block content in other countries at the request of their authorities.

There’s no doubt many people in Britain have genuinely felt offended or even threatened by online messages. The Sun tabloid has launched a campaign calling for tougher penalties for online “trolls” who bully people on the Web. But others in a country with a cherished image as a bastion of free speech are sensitive to signs of a clampdown.

In September Britain’s chief prosecutor, Keir Starmer, announced plans to draw up new guidelines for social media prosecutions. Starmer said he recognized that too many prosecutions “will have a chilling effect on free speech.”

“I think the threshold for prosecution has to be high,” he told the BBC.

Starmer is due to publish the new guidelines in the next few weeks. But Chambers — reluctant poster boy of online free speech — is worried nothing will change.

“For a couple of weeks after the appeal, we got word of judges actually quoting the case in similar instances and the charges being dropped,” said Chambers, who today works for his brother’s warehouse company. “We thought, ‘Fantastic! That’s exactly what we fought for.’ But since then we’ve had cases in the opposite direction. So I don’t know if lessons have been learned, really.”

___

Jill Lawless can be reached at http://Twitter.com/JillLawless

Social Media News Headlines – Yahoo! News

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Diem Brown Blogs About Her Sister's Breast Cancer Scare

In her PEOPLE.com blog, Diem Brown, the Real World/Road Rules Challenge contestant recently diagnosed with ovarian cancer for the second time, opens up about her desire for a child and the ups and downs of cancer and fertility procedures.

It's the phone call that you never want to get – the one that makes your blood heat, your senses perk up and your heart drop. It's the call where you find out that someone you love dearly is in danger.

When I pick up the phone I think my sister is calling to discuss the grey rug she wants us to buy for our newly-shared apartment. Living together might seem like a recipe for disaster – especially for sisters only 18 months apart in age – but as I hear my sister's strong steady voice start to uncharacteristically tremble, I know that living together was meant to be for us.

"They found a lump," my sister's voice cracks through the phone. "My GYN wants me to get a mammogram tonight. Tell me it's okay. Please tell me it's okay. Tell me this is normal."

The phone feels heavy in my hand. My sister is someone with the most incredible strength you could ever imagine. Hearing her voice tremble, I desperately want to wash away her fear.

"Where are you? Try and calm your mind from going to that bad news place. There is no way they can know just from feeling the lump if it's ... umm ..."

The Stupid C Word

I can't even say that stupid "cancer" word. I can't even think that stupid "c" word would be able to creep into a conversation about my sister.

"Where are you?" I ask again. "I want to come with you. What's the address?"

My sister adamantly denies that she wants company and quickly hangs up. I understand her thought-process: Having someone with you in a waiting room can sometimes feel like you are jinxing yourself for bad news. So I don't press it, and instead start texting her "steps" she that can focus on and hope her mind doesn't wander to Bad News Land.

"Loooove you sister!!! Think positive. Don't let your mind go to any scary place. Until they have biopsied the lump they won't give you any scary news. First is hand test, then is mammogram ... if the mammogram is cloudy THEN they will biopsy the lump ... Which still doesn't mean bad news ... Just take each step at a time and try not to let your mind race baby," I write.

"It's okay to be emotional," I continue. "I know this is a scary thought. You have every right to be scared, sister. I totally understand where you are coming from. You are allowed to feel every emotion and KNOW I am here to hold your hand love you soooo much."

I then get a short text message back from my sister and I know she is scared but eager to get more information. "Thk u ... Happy they can see me now."

I'm angry. So angry. I can now fully understand how friends and family feel when they can't fix the hurt of someone they love so much. I wait for my sister to walk through our apartment door. When she does, her bloodshot eyes immediately tell me that she is overwhelmed and scared.

Getting the News

"The specialist did a sonogram scan and he found a lump ... he found a lump in each breast," she says. Her strong demeanor cracks and she tries to keep her lip tight, but she breaks and tears fall down her cheeks. My sister quickly wipes her eyes and mumbles. "I feel so selfish crying about this to you, of all people."

Shocked and confused about why and how her mind even went there, I grab my sister's shoulders. "What are you talking about? Stop. This IS a big deal! Baby, you are so strong, but stop being strong. It's okay to cry. What else did this doctor say?"

My sister fumbles through some papers and shows me terms the doctor wrote down. She says she felt like her first doctor, her GYN, was an alarmist and freaked my sister out by saying, "This tumor needs to be removed immediately and biopsied because it wasn't there in June when I checked you last, which that means this tumor is fast-growing."

It's funny how some words can immediately strike fear into one's heart no matter how they are spoken, how the terms "lump," "tumor" and "biopsy" all have scary associations tied to them.

However, my sister says that she loved her second doctor. The specialist had a gentle, calm nature even though he informed her that she has not one, but two lumps. She liked how sweetly he said that he could remove both of the lumps pretty easily. It's amazing how the delivery of news can change everything.

As we searched online, I asked my sister if I could write about this. She smiled, saying, "I do think it's good you remind people. I feel like it's like flossing. We all tell our doctors we SBE (self breast exam), but no one really does it!"

So as we wait and continue the journey down this "lumpy" road praying for the very best, I hope tonight y'all will take a little extra time to do a Self Breast Exam. Like everything, knowledge is power – and early knowledge can be life saving!

Check back for updates every Thursday: Diem will be chronicling exclusively for PEOPLE.com her journey through fertility treatments, chemotherapy and her quest to educate others about ovarian health. You can also follow her on Twitter @DiemBrown.

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Booze calories nearly equal soda's for US adults

NEW YORK (AP) — Americans get too many calories from soda. But what about alcohol? It turns out adults get almost as many empty calories from booze as from soft drinks, a government study found.

Soda and other sweetened drinks — the focus of obesity-fighting public health campaigns — are the source of about 6 percent of the calories adults consume, on average. Alcoholic beverages account for about 5 percent, the new study found.

"We've been focusing on sugar-sweetened beverages. This is something new," said Cynthia Ogden, one of the study's authors. She's an epidemiologist with the Centers for Disease Control and Prevention which released its findings Thursday.

The government researchers say the findings deserve attention because, like soda, alcohol contains few nutrients but plenty of calories.

But a liquor trade association said the findings indicate there's no big problem.

"This research shows that the overwhelming majority of adults drink moderately," Lisa Hawkins, a spokeswoman for the Distilled Spirits Council, said in a statement.

The CDC study is based on interviews with more than 11,000 U.S. adults from 2007 through 2010. Participants were asked extensive questions about what they ate and drank over the previous 24 hours.

The study found:

—On any given day, about one-third of men and one-fifth of women consumed calories from beer, wine or liquor.

—Averaged out to all adults, the average guy drinks 150 calories from alcohol each day, or the equivalent of a can of Budweiser.

—The average woman drinks about 50 calories, or roughly half a glass of wine.

—Men drink mostly beer. For women, there was no clear favorite among alcoholic beverages.

—There was no racial or ethnic difference in average calories consumed from alcoholic beverages. But there was an age difference, with younger adults putting more of it away.

For reference, a 12-ounce can of regular Coca-Cola has 140 calories, slightly less than a same-sized can of regular Bud. A 5-ounce glass of wine is around 100 calories.

In September, New York City approved an unprecedented measure cracking down on giant sodas, those bigger than 16 ounces, or half a liter. It will take effect in March and bans sales of drinks that large at restaurants, cafeterias and concession stands.

Should New York officials now start cracking down on tall-boy beers and monster margaritas?

There are no plans for that, city health department officials said, adding in a statement that while studies show that sugary drinks are "a key driver of the obesity epidemic," alcohol is not.

Health officials should think about enacting policies to limit alcoholic intake, but New York's focus on sodas is appropriate, said Margo Wootan, director of nutrition policy for the Center for Science in the Public Interest, a public health advocacy group.

Soda and sweetened beverages are the bigger problem, especially when it comes to kids — the No. 1 source of calories in the U.S. diet, she said.

"In New York City, it was smart to start with sugary drinks. Let's see how it goes and then think about next steps," she said.

However, she lamented that the Obama administration is planning to exempt alcoholic beverages from proposed federal regulations requiring calorie labeling on restaurant menus.

It could set up a confusing scenario in which, say, a raspberry iced tea may have a calorie count listed, while an alcohol-laden Long Island Iced Tea — with more than four times as many calories — doesn't. "It could give people the wrong idea," she said.

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Online:

CDC report: http://www.cdc.gov/nchs/

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Wall Street flat, unable to hang onto gains

NEW YORK (Reuters) - Stocks were little changed in choppy trading on Thursday as investors found little reason to buy following weak results from Wal-Mart Stores Inc and rising tensions in the Middle East.

After stock index futures rose before the market opened, Wall Street dipped temporarily soon after the open on data from the Philadelphia Federal Reserve Bank that showed business activity in mid-Atlantic states unexpectedly contracted.

The recent trend has been for stocks to struggle to hold onto even slight gains, as on Wednesday when they opened higher but slumped at midday and ended down more than 1 percent.

"There's nothing that suggests the economy is poised to free-fall or rally, and with all the uncertainty out there people are choosing to just take their 2012 gains now rather than December," said John Norris, managing director of wealth management with Oakworth Capital Bank in Birmingham, Alabama.

Stil, the S&P 500 is up 8.2 percent so far this year, though at its 2012 peak the benchmark index was up more than 17 percent.

Wal-Mart fell 3.8 percent to $68.60 after reporting third-quarter revenue that missed expectations. The company said economic conditions pressured customers' spending. Target Corp rose 1.1 percent to $62.08 after it reported a profit that beat expectations.

Weekly jobless claims spiked in the latest week, hurt by the impact of superstorm Sandy, though consumer prices came in as expected with a 0.1 percent increase. Claims totaled 439,000, over expectations of 375,000.

The Philly Fed said its business activity index slumped to -10.7 from 5.7 the month before, a much steeper fall than had been expected. The data was affected by disruption from superstorm Sandy, which slammed the U.S. Northeast in late October.

The Dow Jones industrial average <.dji> was up 11.56 points, or 0.09 percent, at 12,582.51. The Standard & Poor's 500 Index <.spx> was up 1.88 points, or 0.14 percent, at 1,357.37. The Nasdaq Composite Index <.ixic> was down 0.97 point, or 0.03 percent, at 2,845.84.

Both the Dow and Nasdaq ended at their lowest levels since late June on Wednesday, while the S&P 500 is down about 5 percent since election night. Wednesday marked the benchmark index's lowest close since July 25.

Investors may seek bargains at these levels, but many analysts say strong gains may be hard to come by until at least one of several global macroeconomic headwinds go away.

NetApp Inc surged 9.7 percent to $29.81 a day after reporting adjusted second-quarter earnings that beat expectations and forecasting a strong current quarter.

Overseas, Israel launched a major offensive against Palestinian militants in Gaza, killing the military commander of Hamas in an air strike and threatening an invasion of the enclave. Egypt said it recalled its ambassador from Israel in response.

Energy shares may be affected by the tensions in the Middle East, as any disruption in crude supplies could spark a jump in oil prices. Brent crude rose 1 percent while oilfield services company Halliburton Co rose 1.6 percent to $30.43.

President Barack Obama Wednesday reiterated his position that marginal tax rates would have to rise to tackle U.S. deficits. Taxes on capital gains and dividends could rise as part of the negotiations, pushing investors to sell this year and pay lower taxes on their gains.

A regional gauge of manufacturing in New York state slowed for a fourth straight month in November but was stronger than expected.

(Editing by Kenneth Barry)

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